Hold KO at $87.42 with corrective 25–33% starter add to break recurring patience-without-re-engagement failure pattern
The HOLD survives because all three analysts converge there, but the framework must be operationally reformed: the Aggressive Analyst wins the structural thesis (28.6% net margins, 0.34 beta, 62 consecutive years of dividend growth, real Q2 2026 revenue re-acceleration to +6.7%, $9.2B TTM net debt reduction, 42% ROE) while the Conservative Analyst wins the timing thesis (26x trailing P/E sits 12–15% above the 10-year norm, PEG of 4.18 vs S&P at 2.0–2.3, MACD crossed negative on 8/11, RSI cooled from 68 to 60). The corrective action commits to a 25–33% starter add at $87.42 to capture drift scenarios while preserving tiered framework for additional sizing on confirmed weakness—this breaks the four-consecutive-HOLD failure pattern where tiered buy levels at $84.50–$85.50 and $82.00–$82.85 never filled. Reassessment triggers include Q3 2026 earnings (upgrade above +4% organic revenue, downgrade below +2%), technical breaks below $76.00 or above $90.92, and any Berkshire 13F KO trimming disclosure.
| Position | Action |
|---|---|
| At current levels (~$87.42) | Commit 25–33% of intended incremental sizing as starter position |
| Confirmed weakness to $84.50–$85.50 (10 EMA retest) | Add additional tiered position per original framework |
| Confirmed weakness to $82.00–$82.85 (50 SMA retest) | Add remaining tiered position per original framework |
| Price above $90.60–$90.92 | Trim position unchanged; multiple expansion without fundamental catalyst signals crowding, not improvement |
Coca-Cola is a defensive compounder to own through any macro regime, with re-accelerating revenue growth, a deleveraging balance sheet, and structural Berkshire endorsement validating the premium valuation.
| Indicator | Value | Signal |
|---|---|---|
| RSI | 60.78 | neutral |
| MACD Line | 1.22 | neutral |
| MACD Signal | 1.30 | neutral |
| MACD Histogram | -0.08 | bearish |
| 10 EMA | $86.71 | bullish |
| 50 SMA | $83.11 | bullish |
| 200 SMA | $76.21 | bullish |
| Bollinger Upper | $90.80 | neutral |
| Bollinger Middle | $85.52 | neutral |
| Bollinger Lower | $80.24 | bearish |
| ATR | 1.65 | neutral |
This report is AI-generated for informational and educational purposes only and is not investment advice or a recommendation to buy or sell any security. Full disclaimer.
When: Pullback to $84.50–$85.50 (10 EMA retest)
Then: Add next tier per sizing framework
↩ rebuts: “Bear claim that the valuation is too rich.”
KO is a dangerous staples holding due to stretched valuation (PEG 4.18), fragile FCF coverage (0.6-0.8x normalized), deteriorating capital return (buybacks down 67%), and technical setup with asymmetric downside risk at all-time-high resistance—making it a fair-weather defensive with no margin of safety at $87.42.
· concedes: KO won't go to zero; Fundamentals are stable but unexciting; Berkshire holding is 'floor, not ceiling' but does provide passive overhang removal; Q2 revenue did print +6.7% YoY; KO has excellent margins (28.6% net margin) and extraordinarily low beta (0.34); 62 years of dividend growth history; Dividend coverage exists (though at thin 0.6-0.8x normalized FCF)
→ vs conservative: PEG of 4.18 is inappropriate for a 62-year Dividend King; KO trades on quality, dividend reliability, and defensive ballast, not earnings expansion multiples
→ vs conservative: MACD negative cross on 8/11 misinterpreted; MACD line at positive 1.22 with RSI reset to 60 is healthy consolidation, not a death signal
→ vs conservative: Entry at 82 may never come; waiting for perfection means missing a breakout that happens first from current coiled setup
→ vs conservative: Macro backdrop of stable rates and soft landing at 92% probability actually SUPPORTS KO's defensive premium and pricing power monetization
→ vs conservative: FCF coverage of 0.6-0.8x based on 2025 trough year; Q2 2026 at 5.10B FCF (20B+ annualized) makes thin coverage argument stale
→ vs neutral: Declining volume during consolidation is expected bull flag behavior, not distribution; supply being absorbed quietly before breakout volume expands
→ vs neutral: Buyback reduction from 2.29B to 750M reflects management prioritizing deleveraging (9.2B net debt paid down); disciplined balance sheet repair enables future capital return
→ vs neutral: PEP comparison at under 140 ignores quality premium; KO has always traded at premium to PEP and consistently delivered
→ vs neutral: Greg Abel/Berkshire continuity is fresh bullish catalyst (8/13) removing multi-year overhang that neither conservative nor neutral analysts addressed
| Close | $87.42 | bullish |
Support: 86.71 · 85.52 · 83.11 · 80.24 · 76.21 | Resistance: 89.08 · 90.8
KO exhibits a strong long-term uptrend with all moving averages in bullish alignment (price > 10 EMA > 50 SMA > 200 SMA). Short-term momentum is cooling following a July 28 earnings gap-up to $89.08, with RSI resetting from overbought (68.55) to neutral (60.78) and MACD crossing below its signal line. ATR has contracted from $2.05 to $1.65, indicating a coiling pattern. The recommendation is HOLD with a preference to add on pullbacks to $85.50–$86.70 rather than chase at current levels; a breakout above $89.08 on volume >20M would shift bias to aggressive add.
Market Cap
$376.13 B
Enterprise Value
$406.77 B
Beta (5Y)
0.342
52-Week Range
$65.35 — $90.92
50-Day MA
$83.01
200-Day MA
$76.80
Dividend Yield
2.45%
Book Value Per Share
$8.40
P/E (TTM)
26.25x
Forward P/E
24.79x
PEG Ratio
4.18
Price / Book
10.41x
EV / EBITDA (TTM)
~23.9x
EV / Sales
~8.1x
Revenue (TTM)
$50.13 B
Gross Profit (TTM)
$31.02 B
EBITDA (TTM)
$17.00 B
Operating Income (TTM)
~$15.0–15.6 B
Net Income (TTM)
$14.32 B
Diluted EPS (TTM)
$3.33
Forward EPS
$3.53
Gross Margin
61.9%
Operating Margin
34.9%
EBITDA Margin
33.9%
Net Margin
28.6%
Return on Equity
42.1%
Return on Assets
9.4%
FCF / Net Income
36.5%
FCF / Revenue
10.4%
Revenue Q2 2026
$13.38 B
Revenue Q1 2026
$12.47 B
Revenue Q4 2025
$11.82 B
Revenue Q3 2025
$12.46 B
Revenue Q2 2025
$12.54 B
EPS Q2 2026
$1.03
EPS Q1 2026
$0.91
EPS Q4 2025
$0.53
EPS Q3 2025
$0.86
EPS Q2 2025
$0.88
FY2025 Revenue
$47.94 B
FY2024 Revenue
$47.06 B
FY2023 Revenue
$45.75 B
FY2022 Revenue
$43.00 B
FY2021 Revenue
$38.66 B
FY2025 Net Income
$13.11 B
FY2024 Net Income
$10.63 B
FY2023 Net Income
$10.71 B
FY2022 Net Income
$9.54 B
FY2021 Net Income
$9.78 B
FY2025 Diluted EPS
$3.04
FY2024 Diluted EPS
$2.46
FY2023 Diluted EPS
$2.47
FY2022 Diluted EPS
$2.19
FY2021 Diluted EPS
$2.27
FY2025 Gross Margin
61.6%
FY2024 Gross Margin
61.0%
FY2023 Gross Margin
59.5%
FY2022 Gross Margin
58.3%
FY2021 Gross Margin
60.2%
Q4 2025 Impairment Charge
$1.014 B
Q4 2025 Restructuring Charges
$431 M
Q4 2025 Loss on Sale of Business
$393 M
Q4 2025 Gain on Sale of Business
$635 M
Total Assets (Q2 2026)
$107.92 B
Cash & Equivalents (Q2 2026)
$12.91 B
Short-Term Investments (Q2 2026)
$3.46 B
Inventory (Q2 2026)
$4.65 B
Total Current Assets (Q2 2026)
$32.88 B
Goodwill & Intangibles (Q2 2026)
$27.96 B
Long-Term Equity Investments
$20.78 B
Total Liabilities
$69.61 B
Long-Term Debt (Q2 2026)
$37.00 B
Short-Term Debt (Q2 2026)
$6.54 B
Total Debt (Q2 2026)
$43.54 B
Net Debt (Q2 2026)
$30.64 B
Total Stockholders' Equity
$36.15 B
Working Capital (Q2 2026)
$7.68 B
Current Ratio (Q2 2026)
1.31
Debt / Equity
1.155 (115.5%)
Net Debt / EBITDA
~1.80x
Equity / Assets
33.5%
Goodwill / Total Equity
42.8%
Retained Earnings
$80.3 B
Treasury Stock
$56.9 B
Operating Cash Flow (TTM)
~$15.15 B
Free Cash Flow (TTM)
~$5.22 B
FCF Q2 2026
$5.10 B
FCF Q1 2026
$1.76 B
FY2025 Operating Cash Flow
$7.41 B
FY2025 CapEx
($2.11) B
FY2025 Free Cash Flow
$5.30 B
FY2025 Dividends Paid
($8.78) B
FY2025 Buybacks
$0.75 B
FY2025 Acquisitions Net
$3.11 B
FY2025 Sale of Business
$3.57 B
FY2024 Operating Cash Flow
$6.81 B
FY2024 CapEx
($2.06) B
FY2024 Free Cash Flow
$4.74 B
FY2024 Dividends Paid
($8.36) B
FY2024 Buybacks
$1.80 B
FY2024 Acquisitions Net
$3.17 B
FY2024 Sale of Business
$3.49 B
FY2024 Debt Issuance (Net)
$2.53 B
FY2023 Operating Cash Flow
$11.60 B
FY2023 CapEx
($1.85) B
FY2023 Free Cash Flow
$9.75 B
FY2023 Dividends Paid
($7.95) B
FY2023 Buybacks
$2.29 B
FY2022 Operating Cash Flow
$11.02 B
FY2022 CapEx
($1.48) B
FY2022 Free Cash Flow
$9.53 B
FY2022 Dividends Paid
($7.62) B
FY2022 Buybacks
$1.42 B
FY2022 Debt Issuance (Net)
($0.96) B
Q2 2026 Operating CF
$5.52 B
Q2 2026 CapEx
($0.42) B
Q2 2026 Dividends Paid
($2.28) B
Q2 2026 Buybacks
($0.19) B
Q2 2026 Debt Repaid (Net)
($0.29) B
Annual Dividend Per Share
~$2.04
Quarterly Dividend
$0.51
Payout Ratio (TTM)
~61%
Total Capital Returned (TTM)
~$9.5 B
Years of Dividend Growth
62+
Dividend Coverage (Normalized)
~1.0-1.1x
Revenue Growth Q2 2026
+6.7% YoY
Net Debt Change (TTM)
-$9.2 B
Equity Change (TTM)
+$7.6 B
Normalized FY2024 Net Income
~$12.3 B
Normalized FY2025 Net Income
~$13.1 B
Underlying Earnings Growth
~6.6%
Strengths
Concerns
Coca-Cola Company (KO) exhibits high-quality fundamental characteristics including best-in-class 28.6% net margin, 34.9% operating margin, and 62 consecutive years of dividend growth, though trades at a premium 26.25x P/E and 4.18x PEG ratio that limits margin of safety. The company is aggressively deleveraging with net debt down $9.2B TTM to $30.64B while maintaining a thin but consistent dividend coverage ratio of ~1.0-1.1x against normalized FCF of $8-9B. Q2 2026 showed encouraging re-acceleration with +6.7% YoY revenue growth and $1.03 EPS — the strongest quarter in five — though investors should be cautious at current prices near the 52-week high; a pullback toward the 200-day moving average of $76.80 would improve risk/reward significantly given FX headwinds, elevated valuation, and thin dividend coverage.
Macro: The macro backdrop is decisively disinflationary and risk-on: benign US CPI data drove the S&P 500 to a record high on 8/13, traders cut rate-hike bets, and oil retreated. Prediction markets price an 86% probability of no Fed rate cuts in 2026 ($7.2M volume), an 8% probability of US recession by end of 2026 (down 1pp w/w), and just an 8% probability of inflation exceeding 5% in 2026 (-4.5pp w/w). Oil is +86% YTD but softened post-CPI. The TSX hit a record high and Asian equities rose. Soft-landing consensus is fully embedded.