HOLD with tiered add-on framework: add on shallow pullback to $85–86 or 50 SMA test at $82–83; no breakout adds above $87.50
HOLD is correct over both aggressive upgrade and defensive underweight. Bear case requires simultaneous multiple compression and earnings disappointment — higher bar than bull case (FCF normalization + reacceleration sustainment). KO's fortress balance sheet and 0.34 beta make downside floor structurally higher than bear's $73 case assumes. Risk/reward asymmetry (-16% downside to $74.50 stop / +12% upside to $90 trim target) argues against adding at $86.87 but does not argue against holding. Maintain position. Tiered adds on weakness only. Let Q3 and FY2026 FCF resolve structural questions before any directional upgrade.
| Position | Action |
|---|---|
| KO reaches top-3 position weight | Do not let KO become a top-3 position until Q3 confirms reacceleration |
| Current levels ($86.87) | Maintain neutral weight within consumer staples; do not add |
| Daily close above $90.00 on declining volume | Trim position |
| FCF prints below $6B FY | Trim position |
| Shallow retracement to 10 EMA zone ($85–86) | Add Tier 1 with volume confirmation |
| Pullback to 50 SMA ($82.59) holding on closing basis ($82–83) | Add Tier 2 |
KO is in a new expansion phase with reaccelerating volume-led growth, pending FCF normalization, and macro tailwinds that make the current setup a coiled-spring opportunity rather than a mature topping pattern.
| Indicator | Value | Signal |
|---|---|---|
| close_10_ema | 86.53 | bullish |
| close_50_sma | 82.59 | bullish |
| close_200_sma | 75.94 | bullish |
| macd | 1.39 | bullish |
| macd_signal | 1.35 | bullish |
| macd_histogram | 0.04 | neutral |
| rsi | 59.13 | neutral |
| atr_14 | 1.76 | neutral |
| vwma_60day | 86.36 | bullish |
| bollinger_upper | 90.38 | neutral |
| bollinger_middle | 85.01 |
This report is AI-generated for informational and educational purposes only and is not investment advice or a recommendation to buy or sell any security. Full disclaimer.
When: Pullback to $82.00–$83.00 with 50 SMA ($82.59) holding as confirmed support on closing basis
Then: Add position
Top-line growth is reaccelerating, not decelerating — Q2 2026 was the strongest quarter in the dataset
↩ rebuts: “Bear's 'top-line growth is decelerating' argument”
EV: +9–15% upside · concedes: 26× trailing P/E means some of the easy re-rating is already done; Consolidation under 88.50 is mid-range; A clean breakout above 87.50 on volume would be a textbook trigger; FCF decline is a 'genuine optical concern' that requires explanation rather than dismissal
Quality at 26× trailing earnings with 2% revenue growth is a sell — the PEG ratio of 4.19 prices in growth that does not exist, Q2's reacceleration is a one-time World Cup tailwind not a trend, FCF has structurally deteriorated for two consecutive years creating an unsustainable 166% dividend payout ratio, and technicals show a dead MACD histogram with distribution-style price action.
EV: -$10 to -$14 (10–16% downside from $86.87 to $73–78 target range) · concedes: Q2 print was a real positive and revenue beat is legitimate; ROE at 42% and margin expansion are real — quality is not in question; Fairlife, Bodyarmor, and Costa are genuine growth platforms; FCF normalization is possible (bear calls it 'hopeful,' not certain); Dividend has a long track record and KO management is generally shareholder-friendly
→ vs conservative: Bear case anchors to 26x P/E and PEG of 4.19 using stale 2025 revenue growth of 1.9 percent; Q2 2026 reacceleration makes this data outdated
→ vs conservative: FCF deterioration flagged as red flag is accounting noise from 15 billion working capital reversal, not fundamental deterioration; 166 percent payout ratio is built on depressed denominator
→ vs conservative: Conservative bear case of 73 dollars assumes 22x on flat earnings but ignores working capital reversal, Fairlife double-digit growth, and 2 billion bottler equity income stream
→ vs neutral: Wait-for-pullback-to-82-to-83-zone framework is 'catastrophic in practice' — either Q3 confirms and stock goes to 92, or Q3 disappoints and pullback becomes a falling knife
→ vs neutral: Missing World Cup sponsorship monetization window, volume-led reacceleration, and dividend reinvestment to save 4 to 5 dollars on entry is performance chasing in reverse
→ vs neutral: 'Macro offers little near-term catalyst' framing misreads 86 percent probability of no rate cuts as bullish for KO — absence of cuts keeps dividend yield competitive, sustaining retiree and income bid
→ vs neutral: Hormuz oil risk benefits KO — higher oil means risk-off rotation flows directly into defensive names like KO with 0.34 beta
| bollinger_lower | 79.64 | neutral |
Support: 86.53 · 85.01 · 82.59 · 79.64 · 75.94 | Resistance: 87.53 · 88.5 · 90.38
KO is in post-climax consolidation after a July 28 gap from 84.07 to 88.27, now trading sideways between 86.40–88.50. The long-term trend remains firmly bullish (price 14.4% above 200 SMA), but short-term momentum has collapsed (MACD histogram at 0.04, RSI at 59.13), indicating buyers' urgency has faded. Volume has declined to ~14.5M shares versus the 34.98M/21.71M gap surge, suggesting lack of aggressive buying. All moving averages are correctly stacked. Recommendation: HOLD with bullish lean—add on confirmed breakout above 87.50 with volume, or on successful retest of 10 EMA at 86.53. Key support at 10 EMA (86.53), deeper support at 50 SMA (82.59); resistance at 87.53 intraday high and 88.50 consolidation ceiling.
Market Capitalization
$373.76 B
Stock Price (52-week range)
$65.35 – $90.92
50-Day Moving Average
$82.57
200-Day Moving Average
$76.56
Beta
0.342
P/E Ratio (TTM)
26.09×
Forward P/E
24.63×
PEG Ratio
4.19
Price to Book
10.34×
Dividend Yield
2.44%
EPS (TTM)
$3.33
Forward EPS
$3.526
Revenue 2021
$38.65 B
Revenue 2022
$43.00 B
Revenue 2023
$45.75 B
Revenue 2024
$47.06 B
Revenue 2025
$47.94 B
Q2 2025 Revenue
$12.535 B
Q2 2025 Net Income
$3.81 B
Q2 2025 EPS
$0.88
Q3 2025 Revenue
$12.455 B
Q3 2025 Net Income
$3.696 B
Q3 2025 EPS
$0.86
Q4 2025 Revenue
$11.822 B
Q4 2025 Net Income
$2.271 B
Q4 2025 EPS
$0.53
Q1 2026 Revenue
$12.472 B
Q1 2026 Net Income
$3.924 B
Q1 2026 EPS
$0.91
Q2 2026 Revenue
$13.380 B
Q2 2026 Net Income
$4.425 B
Q2 2026 EPS
$1.03
Gross Margin 2025
61.6%
Gross Margin 2024
61.1%
Gross Margin 2023
59.5%
Gross Margin 2022
58.1%
Operating Margin (TTM)
34.87%
Net Margin (TTM)
28.56%
EBITDA 2025
$18.70 B
EBITDA 2024
$15.82 B
EBITDA 2023
$15.61 B
EBITDA 2022
$13.83 B
EBIT 2025
$17.65 B
EBIT 2024
$14.74 B
EBIT 2023
$14.48 B
EBIT 2022
$12.57 B
Pretax Income 2025
$16.00 B
Pretax Income 2024
$13.09 B
Pretax Income 2023
$12.95 B
Pretax Income 2022
$11.69 B
Net Income 2025
$13.11 B
Net Income 2024
$10.63 B
Net Income 2023
$10.71 B
Net Income 2022
$9.54 B
Diluted EPS 2025
$3.04
Diluted EPS 2024
$2.46
Diluted EPS 2023
$2.47
Diluted EPS 2022
$2.19
Equity Income (Bottler Investments) 2025
$2.03 B
Equity Income (Bottler Investments) 2022
$1.47 B
Cash & Equivalents 2025
$10.27 B
Short-Term Investments 2025
$5.54 B
Total Liquidity 2025
$15.81 B
Current Assets 2025
$31.04 B
Total Assets 2025
$104.82 B
Long-Term Debt 2025
$42.12 B
Current Debt 2025
$3.37 B
Total Debt 2025
$45.49 B
Net Debt 2025
$35.22 B
Stockholders' Equity 2025
$32.17 B
Debt-to-Equity 2025
1.41×
Current Ratio 2025
1.46
Net Debt/EBITDA
~1.88×
Tangible Book Value 2025
$4.15 B
Tangible Book Value 2024
-$6.58 B
Treasury Stock
$56.4 B
Working Capital 2025
$9.76 B
Working Capital 2024
$0.75 B
OCF 2022
$11.02 B
OCF 2023
$11.60 B
OCF 2024
$6.81 B
OCF 2025
$7.41 B
CapEx 2022
$1.48 B
CapEx 2023
$1.85 B
CapEx 2024
$2.06 B
CapEx 2025
$2.11 B
FCF 2022
$9.53 B
FCF 2023
$9.75 B
FCF 2024
$4.74 B
FCF 2025
$5.30 B
FCF Normalized Estimate
$8–10 B
Dividends Paid 2022
$7.62 B
Dividends Paid 2023
$7.95 B
Dividends Paid 2024
$8.36 B
Dividends Paid 2025
$8.78 B
Buybacks 2022
$1.42 B
Buybacks 2023
$2.29 B
Buybacks 2024
$1.80 B
Buybacks 2025
$0.75 B
Total Returned 2022
$9.04 B
Total Returned 2023
$10.24 B
Total Returned 2024
$10.16 B
Total Returned 2025
$9.53 B
ROE (TTM)
42.05%
ROA
9.40%
Asset Turnover
~0.48×
Current Ratio (TTM)
1.305
Interest Expense
$1.65 B
Change in Payables 2024
-$6.17 B
Change in Prepaid Assets 2024
-$5.67 B
Change in Payables 2025
-$7.17 B
Assets Held for Sale 2025
$5.34 B
Restructuring/Impairment Charges 2024
$2.3 B
Unusual Items 2024
$2.0 B
Strengths
Concerns
Coca-Cola is a high-quality defensive compounder with industry-leading margins (34.87% operating, 28.56% net) and strong ROE (42.05%), trading at a premium valuation (26.09× P/E, 10.34× P/B) with ultra-low beta (0.342). Revenue growth has decelerated to 1.9% in FY2025, though Q2 2026 showed strong reacceleration at +6.7% YoY revenue and +16% YoY net income. The primary concern is a 46% FCF collapse to $5.30B in 2025 (from $9.75B in 2023) driven by ~$15B working capital reversal, which is viewed as non-recurring and could normalize to $8–10B in 2026–2027. Gross margins are expanding structurally (+350 bps since 2022 to 61.6%) driven by premium product mix shifts. As a Dividend King with 60+ consecutive years of increases and a 2.44% yield, KO is best suited as a portfolio core holding rather than a tactical entry, with working capital normalization as a credible positive catalyst for late 2026/early 2027.
Macro: Inflation re-accelerating but contained (80% prob. July CPI 3.3–3.4% YoY); Fed on hold with 86% prob. no rate cuts in 2026; US recession risk low at 8% (soft-landing base case); Strait of Hormuz geopolitics driving oil surge and risk-off rotation into dividend staples.