Hold NKE through Q1 FY27 catalyst; four failed breakdowns at $37-38 zone preclude further trim
HOLD is the binding decision based on cumulative NKE decision history and the explicit 9/3 reflection stating that four failed breakdown attempts at the $37-38 zone preclude additional pre-committed trims. The 4.23% dividend yield ($2.43B annually), $9B cash floor, and Elliott Hill reset optionality provide carry through the catalyst window. Price action refusal to confirm bearish fundamentals (RSI at 41.5, lower Bollinger at $37.30 holding four tests, 12-year-low support) creates a genuine floor that makes further trimming self-defeating.
Nike's 800 basis-point gross margin expansion in a single quarter represents a generational turnaround inflection, not a value trap, with the May 2026 print proving structural margin recovery while price has yet to reflect it.
| Indicator | Value | Signal |
|---|---|---|
| Close | $38.40 | neutral |
| 10 EMA | $38.79 | bearish |
| 50 SMA | $41.10 | bearish |
| 200 SMA | $50.40 | bearish |
| RSI (14) | 41.52 | neutral |
| MACD | -0.85 | bearish |
| MACD Signal | -0.82 | bearish |
| MACD Histogram | -0.03 | neutral |
| Bollinger Upper Band | $41.68 | bearish |
| Bollinger Middle Band | $39.49 | bearish |
| Bollinger Lower Band |
This report is AI-generated for informational and educational purposes only and is not investment advice or a recommendation to buy or sell any security. Full disclaimer.
The technical setup at lower Bollinger Band ($37.30) with compressed ATR ($1.06) represents a coiled spring, not a breakdown
↩ rebuts: “All MAs bearishly stacked; RSI at 41.5 not oversold despite ~50% decline”
EV: +30-55% · concedes: Revenue still contracting at -1.1% YoY in May 2026 quarter (though this is last to recover in brand reset); Stock currently below both 50 SMA ($41.10) and 200 SMA ($50.40); Technical indicators (RSI 41.5, MACD negative) remain bearish in the short term; Bear's scenario probabilities (55% continuation) represent a legitimate risk
The May 2026 margin print is not a regime change but likely a one-time benefit from cost-cutting or channel stuffing, with the revenue trajectory deteriorating, employee sentiment at 18-month lows, and the bear case estimating FY27 EPS of $1.80-1.90 (vs. consensus $2.29), implying the stock is fairly valued at $32-34 with risk/reward closer to 1:1 than the bull's asymmetric 3:1.
· concedes: May 2026 gross margin print of 49.1% is a real number; Operating income up 4x is evidence of margin improvement; Tariff deal probability of 88% reduces tariff-related margin headwind; Employee sentiment is a 'real-time, bottom-up intelligence feed' with ~70% predictive accuracy, not certainty
→ vs conservative: This is not panic-selling at the bottom—it is methodical de-risking at confirmed resistance with defined stops at $34.50
→ vs neutral: By the time you get 'confirmation' that the trend has reversed, the stock will be at $45-50 and you'll be chasing; confirmation is a luxury for traders with infinite time horizons
→ vs conservative: Waiting for confirmation ignores the 31% overhead to the 200-day moving average and persistent negative MACD with no bullish crossover since late July
| $37.30 |
| neutral |
| ATR (14) | 1.06 | neutral |
| Lowest RSI in Window | 35.71 (2026-08-17) | bearish |
Support: 37.3 · 35 · 32 | Resistance: 38.79 · 41.1 · 41.68 · 50.4
NKE exhibits a fully bearish technical stack with price below all moving averages and sitting near the lower Bollinger Band at $37.30 ($0.58/1.5% below close), creating a critical pivot point. The ATR compression at 1.06 (3-month low) signals a coiled volatility setup, while the selling climax volume signature on Aug 25-27 ($40.32→$38.04) on consecutive high-volume down days of 41-58M shares suggests capitulation but lacks confirmation. The report recommends HOLD for existing longs, tactical shorts below $37.30 targeting $35/$32, and only considering new longs on confirmed reclaim of $41.10 with rising volume — scenario C (base/reversal) carries only ~10% probability requiring weekly close above $43, RSI >55, and bullish MACD crossover.
Market Cap
$56.97B
Enterprise Value
~$57.35B
Revenue (TTM)
$46.40B
Gross Profit (TTM)
$20.06B
EBITDA (TTM)
$4.93B
Net Income (TTM)
$3.108B
EPS (TTM)
$2.10
Forward EPS
$2.29
P/E (TTM)
18.3x
Forward P/E
16.8x
PEG Ratio
1.5
P/B
3.83x
Operating Margin
12.7%
Profit Margin
6.7%
ROE
22.1%
ROA
7.0%
Dividend Yield
4.23%
Beta
1.118
Free Cash Flow (TTM)
$1.889B
Total Debt
$11.03B
Cash + ST Investments
$9.03B
Net Debt
$0.38B
Current Ratio
1.96
Inventory
$7.50B
Working Capital
$12.06B
52-Week High
$76.97
52-Week Low
$37.95
50-Day MA
$41.56
200-Day MA
$51.54
FQ4 FY25 Revenue
$11.097B
FQ4 FY25 Gross Margin
~40.3%
FQ4 FY25 Operating Income
$0.321B
FQ4 FY25 Net Income
$211M
FQ4 FY25 EPS
$0.14
FQ1 FY26 Revenue
$11.720B
FQ1 FY26 Gross Margin
~42.2%
FQ1 FY26 Operating Income
$0.927B
FQ1 FY26 Net Income
$727M
FQ1 FY26 EPS
$0.49
FQ2 FY26 Revenue
$12.427B
FQ2 FY26 Gross Margin
~40.6%
FQ2 FY26 Operating Income
$1.006B
FQ2 FY26 Net Income
$792M
FQ2 FY26 EPS
$0.53
FQ3 FY26 Revenue
$11.279B
FQ3 FY26 Gross Margin
~40.2%
FQ3 FY26 Operating Income
$0.553B
FQ3 FY26 Net Income
$520M
FQ3 FY26 EPS
$0.35
FQ4 FY26 Revenue
$10.972B
FQ4 FY26 Revenue YoY Growth
-1.1%
FQ4 FY26 Gross Margin
~49.1%
FQ4 FY26 Operating Income
$1.311B
FQ4 FY26 Net Income
$1,069M
FQ4 FY26 EPS
$0.72
Q4 FY25 FCF
$363M
Q1 FY26 FCF
$15M
Q2 FY26 FCF
$386M
Q3 FY26 FCF
$284M
Q4 FY26 FCF
$1,499M
Total Assets
$38.41B
Total Equity
$14.87B
Long-Term Debt + LT Leases
$8.555B
Current Debt + ST Leases
$2.478B
Receivables
$5.931B
Shares Outstanding
~1.483B
Strengths
Concerns
NIKE demonstrated a significant margin inflection in the May 2026 quarter, with gross margin expanding to ~49.1% (up 800+ bps YoY), driving operating income to $1.311B and net income to $1,069M ($0.72 EPS). TTM revenue of $46.40B remains under pressure with the latest quarter down 1.1% YoY, though EBITDA of $4.93B and TTM EPS of $2.10 show underlying profitability recovery. The balance sheet is strong with near-net-cash position ($0.38B net debt) and a healthy current ratio of 1.96. Valuation at 16.8x forward P/E with a 4.23% dividend yield appears attractive for recovery, though technical weakness below both moving averages and unresolved revenue softness warrant cautious positioning.
Macro: Hawkish-but-resilient: Fed on hold at 93% probability of zero cuts in 2026; soft-landing base case intact with only 6% US recession odds; gold holding near $4,500 with hedge demand elevated; 12% odds of CPI above 4.5% in 2026. Consumer employed but price-sensitive, rotating away from premium athletic — LULU comp miss is clearest evidence. Section 232 copper tariffs priced at 52% by 2027 indicating selective protectionism persists.