NIKE, Inc.
Designs and markets athletic footwear, apparel and equipment sold through retailers and its own stores.
Maintain NKE at current residual weight—neither adding (rejecting even the 1-1.5% Neutral starter) nor trimming further (already at the 50-60% trim-magnitude bound ceiling). Tighten hard stop to $31.90 (just above the 10/02 capitulation low at $31.97), collect the 4.77% dividend yield as carry, and re-evaluate at the Q2 FY27 print in mid-December when technical confirmation triggers (50 SMA reclaim at $38.10 with volume >100M, MACD bullish crossover, RSI >50) or fundamental catalysts (revenue stabilization, gross margin above 45%, dividend reaffirmed) are met.
23 wins · 13 losses · 8 pushes in 44 scored verdicts How this is scored
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last 30 of 49 reports23 wins · 13 losses · 8 pushes in 44 scored verdicts-0.40% avg move
$10,000 → $10,000
-16.0%
$10,000 → $8,404
too few trades to judge — no round trips yetin the market 0 of 44 sessionsmax drawdown 0.0%simulated 10 Aug – 9 Oct 20265 newer calls are locked
Simulated with a notional $10,000, fills at the next session's open, no commissions or slippage, split- and dividend-adjusted prices. Not a return forecast. How this is simulated
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Maintain NKE at current residual weight—neither adding (rejecting even the 1-1.5% Neutral starter) nor trimming further (already at the 50-60% trim-magnitude bound ceiling). Tighten hard stop to $31.90 (just above the 10/02 capitulation low at $31.97), collect the 4.77% dividend yield as carry, and re-evaluate at the Q2 FY27 print in mid-December when technical confirmation triggers (50 SMA reclaim at $38.10 with volume >100M, MACD bullish crossover, RSI >50) or fundamental catalysts (revenue stabilization, gross margin above 45%, dividend reaffirmed) are met.
Maintain NKE at current residual position (already at the 50-60% trim-magnitude bound) with a tightened hard stop at $32.00 close; do not add fresh capital until structural turn confirms via 50 SMA reclaim or clean Q2 FY27 beat in late December. The 4.74% dividend provides compensation for patience while awaiting confirmation that the downtrend has reversed.
Maintain HOLD on NKE at the 9/16 trim-magnitude bound (~50% deployed 10/05), resisting fresh trim on weakness at $34 despite Underweight/SELL direction from Research Manager and Trader. The $36.50 tactical limit order is honored but constrained to 15-20% of current position (not 30-50%) to preserve the cumulative 60% ceiling without breaching the documented bound architecture. Hard stop at $30 close, with upgrade to Overweight contingent on confirmed 50 SMA reclaim on volume with MACD bullish crossover, and downgrade to Sell if closing below $30 on elevated volume or dividend softening.
Nike receives an Underweight rating with a price target of $30.00, trimmed to 50% of consumer-discretionary benchmark weight per the documented 9/16 trim-magnitude bound for cushioned compounders. The hybrid stop architecture uses a 50 SMA trailing stop at $38.57 with the 200 SMA at $47.72 retained as a hard maximum-loss guardrail, tightening to zero on any close below $30 with expanding volume.
Maintain NKE at current exposure while collecting the 4.58% dividend yield as adequate carry; the bear expected value of approximately 6.7% equals the dividend yield within rounding, signaling a fairly-priced-for-risk HOLD rather than a buy or exit. Await the trader's triple-confirmation gate (50 SMA recapture at $38.85 with volume >75M, RSI bullish divergence, MACD bullish cross) before adding; six prior trim instances on this cushion profile produced structurally capped alpha, and the cumulative trim is already at the 9/16 documented bound ceiling of ~50-54% of original. Hard stop at $30.00 close with secondary defense at $32.50; full liquidation would surrender the $9B cash floor and asymmetric post-trigger upside while mathematically undercompensating relative to the dividend carry.
Maintain NKE at current residual (~46-50% of original position) through the December 2025 earnings binary catalyst, collecting the 4.58% dividend yield as adequate carry while awaiting resolution. Do not trim further (cumulative trim already at bound ceiling of ~50-54%) or add (binding lessons prohibit adding into cushioned-compounder binary catalysts), with hard stop at $32.50 close on residual position.
Maintain HOLD on NKE at current exposure through Q1 FY27 earnings and November investor day, neither adding (prohibited by 9/11/9/15/9/16 binding lessons on binary catalysts) nor trimming (trim architecture has failed six consecutive times on this cushioned-compounder profile). Collect the 4.58% dividend yield as adequate carry while awaiting catalyst resolution, with hard stop at $32.50 close and pre-committed post-print scaling triggers governing next action.
Execute a measured 35-40% trim of NKE into the Oct 1 Q1 FY27 earnings print, retaining 60-65% as an unhedged yield-collecting residual backed by $9B cash and 4.5% dividend yield. Hard stop triggered on close below $34.73 (lower Bollinger); freed capital stays as dry powder with defined re-entry triggers at $40 (confirmed recovery) or $32 (capitulation) rather than pre-print redeployment.
Trim 20% of residual NKE at current $36-37 prices as baseline reduction, with conditional additional 10-15% tranche if price reaches $38-39/50 SMA zone—bringing cumulative trim to ~52% of original position, exactly at the documented 9/16 trim-magnitude bound. Maintain $41 hard stop on remaining ~50% residual, with no put hedge and no tactical short, preserving the cushioned profile ($9B cash, 4.59% dividend yield) while capturing directional view without squeeze tail risk into the Oct 1 Q1 FY27 earnings print.
Maintain the residual NKE position (post-9/22 trim architecture) through the Oct 1 Q1 FY27 earnings catalyst with no additions or further trims. The $32.50 close-based stop (~1.5 ATR below $34.05) provides adequate buffer against binary-catalyst noise while protecting against capitulation prints; income accounts continue collecting the 4.56% yield while capital-growth accounts hold at maintenance weight pending the print outcome.
NKE's unanimous Hold rating reflects demonstrated failure of pre-catalyst trim-and-hedge strategies on this cushioned compounder profile, which has produced -0.1% to -2.2% alpha on 4 recent decisions versus +0.0% to +0.1% for passive Hold. The $9B cash floor, 4.55% yield, and technical support at $34.85 structurally resist capitulation needed for trim alpha, while the Oct 1 Q1 FY27 print remains a binary risk that makes pre-positioning into a 2-3% position inadvisable. The post-print framework (ADD on favorable print + lower Bollinger test, TRIM on 50 SMA reclaim with volume confirmation) is the binding execution architecture.
Underweight NKE via 40-50% trim over 3-5 sessions, retaining 50-60% as unhedged yield-collection residual with hard stop at $34.99 close. No put hedge on residual; no tactical short initiation. Bear case price target is $32.00 with re-evaluation at the Oct 1 Q1 FY27 earnings print. The trim magnitude honors the Aggressive Analyst's directional conviction while avoiding execution errors; the Conservative Analyst's cushion logic is honored via residual structure.
Underweight NKE via 40% trim executed in two tranches over 3-5 sessions, retaining 60% as unhedged yield-collection residual with hard stop at $33.00 close. The bear thesis is multi-factor confirmed (revenue declining two years, GM -170bps, OM -400bps, FCF -67%, AR +44%) but timing-uncertain into a 9-day binary catalyst (Oct 1), warranting a calibrated underweight rather than a full sell given the cushioned compounder profile ($9B cash, 4.5% yield, near-zero net debt). No put hedge on residual per 9/17-9/18 lessons, no tactical short initiation given squeeze risk from ATR compression at $0.99.
Maintain NKE at current levels with no additions, no trims, and no hedges despite cheap 15.8x forward PE, as the binding lesson pattern shows five prior trim-and-hedge architectures produced near-zero or negative alpha, making passive maintenance the superior structure for both income accounts (4.62% dividend yield with $9B cash floor) and capital-growth accounts awaiting Q1 FY27 earnings confirmation on October 1.
Underweight rating on NKE calls for trimming 50-60% of existing exposure (upper end of range), retaining 40-50% as a hedged residual positioned to collect the 4.51% dividend yield while maintaining M&A/Arnault optionality. Tactical short initiation is explicitly rejected due to ATR compression symmetry, short-squeeze risk into the Q1 FY27 binary catalyst (~2 weeks away), and the valuation floor at 15.5x forward P/E with near-zero net debt.
Underweight NKE with a 50-60% trim executed in tranches into the $37.14-$38.50 resistance zone over 2-3 weeks, retaining a 40-50% hedged residual via $32-34 puts (3-6 month expiry, ~2-3% cost). The bear thesis is multi-factor confirmed—buyback collapse ($5.48B→$146M), 26% AR build vs flat revenue, 0.91x FCF dividend coverage, fresh-negative MACD on new local lows, UBS weak-guide flag, and Polymarket 95% no-cut 2026—but the 9/16 binding reflection explicitly bounds trim magnitude at 50-60% given the oversold setup into the binary Sept 28 catalyst.
Sell NKE with 70-80% trim (leaving 15-20% hedged residual) executed via 2-3 week program into relief rallies at $37.14 10 EMA and $38.50 middle Bollinger Band, with hard stop at $33.80 and 3-6 month $32-34 puts hedging the residual. The Sell rating calibrates between Underweight (which has bled alpha on confirmed bear setups) and full liquidation (which violates the oversold-extreme lesson given the fortress balance sheet and short-squeeze risk into the Oct 1 binary catalyst).
Execute a 70-80% trim of NKE in tranches into the $38-$40 resistance zone, retaining a 20-30% residual stub with a hard stop at $33.80. The SELL rating reflects confirmed bear fundamentals (revenue plateau at $46.4B, collapsed buybacks -97%, broken MACD at -1.097, macro headwinds) where the trader's 30-50% trim proposal is insufficient per the binding 9/14 lesson, while the 20-30% stub preserves carry, earnings optionality, and respects the 9/11 support-bounce lesson. If the $38-$40 zone isn't reached within 8-10 trading sessions, execute at least the first tranche at market to avoid execution risk.
Maintain an Underweight position on Nike, reducing exposure by 35-45% on relief bounces toward the $40-42 zone (50 SMA resistance) while retaining 55-65% as residual core and adding a defined-risk $34/$30 put spread hedge for Nov/Dec expiration. The bear thesis is supported by 5-quarter revenue decline, unsustainable Q4 gross margin of 49.2% versus 43.2% TTM, bearish technicals with a death cross, and paused buybacks, but fortress balance sheet ($9B cash, ~$379M net debt) precludes full liquidation. Reassess after Q1 FY27 earnings (late September/early October) using a pre-committed bull/base/bear framework.
Underweight rating maintained with a 40-45% trim of NKE exposure, retaining a 50-55% residual core position sized for the Q1 FY27 binary catalyst window. The bear case wins on fundamentals (two consecutive quarters of revenue decline, suspicious 49.1% Q4 GM distorted by $610M inventory liquidation implying normalized EPS of $1.60-1.80, zero of six technical bottom triggers fired, structural competitive erosion, 90% Fed hike probability), while the bull case (sentiment 2.8/10, $9B cash fortress, brand durability) justifies retaining the residual rather than full liquidation at oversold levels. The 60-day residual exit discipline tightens around reclaiming the 50 SMA at $40.79 post-Q1 FY27.
Analysts maintain Hold on NKE at $36.62, rejecting Buy (unconfirmed bull thesis, broken technical structure, S&P 100 ejection) and Underweight/Sell (fortress balance sheet with $9B cash and 4.39% yield provides convexity, prior bearish calls already produced 27% drawdown). The pre-committed framework establishes single-trigger fallback mechanisms to prevent the silent time-decay failure mode identified in prior reflections, with specific trim thresholds at $40.30, $35.80, and failed bounce patterns, while reserving full exit for dividend cut/freeze or close below $30.
Maintain NKE at Hold given range-bound price action at major $37-38 support with five failed breakdown attempts, no confirmed reversal signals, and a dense catalyst calendar (S&P 100 rebalance 9/21, Q1 FY27 late September) that should resolve direction within 4-6 weeks. The 4.3% dividend yield and $9B cash fortress provide carry and downside protection while the bull thesis (extreme technical deviation, RSI divergence, ATR compression) lacks structural confirmation and the bear thesis (EPS collapse, broken dividend coverage, competitive threats) lacks imminent trigger.
Maintain Underweight rating on NKE with residual position from 9/2 trim, incorporating single-trigger action mechanisms to prevent the time-decay failure identified in the 9/4 reflection. Five failed breakdown attempts at $37-38 require responsive rather than pre-committed execution. Key triggers: trim-on-strength at $40.30 with volume >25M (25-30% of residual), trim-on-weakness at $37.30 break with volume >40M (25-30% of residual), full exit on dividend cut or $35.80 close, and reassess to Hold on $41.10+ close with volume >30M. Q1 FY27 earnings (late September/early October 2026) is the binary resolution catalyst.
Maintain HOLD on NKE with no trim and no add, as four consecutive failed breakdown attempts at the $37-38 lower Bollinger zone have triggered the specific pattern that prior lessons forbid for additional trims. Hard downside defense is set at $35.80 closing-price stop, with upside trigger at $41.10 close on volume >30M and RSI >50, while a pre-committed binary framework will resolve at Q1 FY27 earnings (late September/early October 2026).
Maintain HOLD on NKE at $38.77 with no trim and no add; the three consecutive failed breakdown attempts at the $37-38 lower-Bollinger support zone (8/27 +3.0%, 9/1 +0.3%, 9/2 +1.4%) explicitly forbid another pre-committed bearish bet per the 9/2 reflection. The 4.29% dividend yield provides carry while awaiting Q1 FY27 earnings as the binary catalyst for re-rating, with a $42 price target and the 50 SMA at $41.14 as the reversal trigger.
Nike receives an UNDERWEIGHT rating with a directive to trim 40–50% of the existing position via controlled execution (20–25% immediate via VWAP, 15–25% staged over 10 days into rallies), while prohibiting new short exposure due to unfavorable asymmetry. The 9/1 reflection is identified as the binding constraint for sizing on this bottom-tag setup, superseding the 8/31 magnitude-capture lesson; the residual position is capped at 2–2.5% of portfolio with a $35.80 closing-price stop and $43.40 upside invalidation.
Maintain Underweight with 50-60% trim from benchmark weight, biasing toward the aggressive end per the 8/31 lesson that 40-50% sizing surrendered alpha magnitude. Execute 30% immediate via VWAP or marketable limit, then 20-25% staged over 10 trading days, with 5-10% reserve for relief rallies into $40-41.70. Hard downside defense is $35.80 closing-price defense on residual; upside invalidation is confirmed close above $42.92 on volume >25M triggering reassessment to neutral. Pre-committed binary framework tied to Q1 FY27 earnings: bull case upgrade to Overweight $48-50, base case maintain Underweight, bear case exit to zero targeting $35-36.
Nike remains Underweight at 40-50% of benchmark weight, rejecting both aggressive calls for quarter-weight/full exit and conservative arguments for Hold. The 8/27 lesson prevents premature trim-to-zero before technical confirmation, while the 4.27% dividend yield and fortress balance sheet justify maintaining partial exposure rather than converting to a directional bet. Q1 FY27 earnings (late September 2026) is the binding binary catalyst with pre-committed exit triggers: exit to zero on confirmed close below $38.17 on volume >50M, trim into the $41-43 zone on rallies.
Maintain Underweight with a calibrated 50% trim of long exposure at $39-40, holding 50% residual with a hard $36.00 stop while rejecting the trader's "Sell" label as inconsistent with the underlying execution. The Research Manager's Underweight rating is adopted given Q2 FY27 operating margin at 2.9%, net income down 71% YoY, and FCF down 67% from peak, but the conservative analyst's squeeze risk argument prevents initiating new short exposure. The Q3 FY27 print (March 2026) serves as the next binding binary catalyst, with total position remaining sub-benchmark until resolution.
Maintain an underweight rating with NKE trimmed to 30-40% of benchmark weight and a residual position capped at roughly 1-2% of portfolio. Avoid initiating the proposed short at $42.02 with $42.50 stop given mechanical vulnerability, but treat a confirmed close below $38.39 on expanding ATR and volume above 50M shares as the signal to remove the residual and target $35-36. Re-evaluate at Q1 FY2027 earnings in late September/October 2026.
Maintain Underweight at a validated 60-70% trim from benchmark weight, rejecting the aggressive analyst's tight-stop short entry at $42-$44 as mechanically dangerous given NKE's history of violent gap risk (April's $57→$44 single-session move), while also rejecting the conservative's wait-for-$38-breakdown approach as too passive given the dividend carry offsets directional capture at the 30-50% trim level. The decision anchors to the Q1 FY27 earnings catalyst with pre-committed binary framework: bear case targets $35-36, with a hard stop at $38.86 and upside invalidation at $44.28.
Maintain SELL with a 60-70% trim from benchmark weight while holding a 30-40% residual position to capture the ~4% dividend yield and $9B cash floor. Execute trims on rallies into $42.00-$43.00 resistance; do not initiate new longs at $39.48. Full exit triggers on confirmed close below $38.86 on volume >50M (targeting $35-36), with upside reassessment to neutral above $43.85 on volume >25M. Q1 FY27 earnings in late September 2026 serves as the binding catalyst with a pre-committed binary framework: Bull scenario (revenue flat/+1%, GM >44%, AR declining) → upgrade to Overweight $48-50; Bear scenario (revenue -8%+, GM <43%, dividend softening) → exit to zero.
Maintain a committed Underweight position with 60-70% trim from benchmark weight, targeting $38 over a 2-3 month horizon through Q1 FY27 earnings. The trim captures the ~4% dividend carry while preserving convexity for tactical bounces, with hard stop at $38.86 on high volume and reassessment trigger at $43.85. Re-engagement requires revenue inflection, flattening 200 SMA, and insider buying—absent these, total position remains sub-benchmark.
Nike remains Underweight with a 60-70% trim from benchmark weight to capture the 4%+ dividend carry while the bearish technical stack plays out; the position will be trimmed into rallies at $42.00-$43.00 resistance and fully exited if price closes below $38.86 on volume exceeding 50M shares, with reassessment to neutral warranted only above $43.85.
Committed Underweight with 60-70% trim from benchmark weight based on three consecutive negative-alpha Hold calls (8/11: -2.2%, 8/13: -1.0%, 8/14: -3.6%) versus two positive-alpha Underweight calls (8/17: +3.2%, 8/18: +2.3%), with bear case driven by inventory-clearance-driven margins, insider selling vs. peers, and management's buyback pause signaling FCF caution. Hard stop at $38.86 on confirmed close with >50M volume triggers full exit; re-engagement requires all three conditions: revenue inflects positive YoY, 200 SMA flattens, and insider Form 4 buying emerges.
Trim NKE by 30-50% from benchmark weight to capture the 4%+ dividend carry while reducing exposure to confirmed downtrend and revenue deterioration, with hard stop at $38.86 (52-week intraday low). The bear case dominates on structural dimensions—the Q May'26 gross margin inflection is mechanical mix-shift on the lowest-revenue quarter against a weak comp, and the 25.7% receivables surge demands scrutiny—but the conservative analyst's 70-100% exit prescription forfeits convexity. Q1 FY27 earnings (late September 2026) is the binding catalyst with a pre-committed binary framework.
Trim NKE 30-50% from benchmark weight to Underweight, capturing the 4.2% dividend yield while reducing exposure to the asymmetric dividend-cut tail risk. Hard stops are set at $39.62 (lower Bollinger, confirmed close) and $38.86 (52-week low, immediate full exit), with re-engagement requiring all three conditions: 2 consecutive quarters TTM GM >45%, positive YoY revenue stabilization, AND FCF coverage >1.0x. The Underweight sizing (not full Sell) preserves tactical bounce optionality from lower Bollinger support and the September Fed window while committing to the bear thesis on positioning.
Maintain NKE at Underweight with a price target of $38 over a 2-3 month horizon, trimming to 60-65% of benchmark weight by selling into rallies at the $42–$43 resistance zone. The Q1 FY27 earnings print (late September 2026) serves as the binding catalyst: a confirmed close below $40 on volume triggers immediate exit to target $36–38, while a confirmed close above $44.28 invalidates the bearish thesis and warrants reassessment to neutral.
Nike (NKE) at ~$40.73 earns a HOLD rating as the fortress balance sheet ($9B cash, 4% dividend yield) and recent Q4 FY26 margin recovery conflict with deteriorating fundamentals (three consecutive guidance cuts, revenue declines, stalled dividend hikes) and bearish technicals (all major MAs stacked above price). The aggressive analyst's 5:1 reward-to-risk framing is rejected due to joint probability math (6 catalysts at 50% each = ~1.6%), while the conservative zero-exposure prescription is also rejected as it discards convexity. No new capital should be deployed until technical confirmation (50 SMA reclaim or MACD positive cross) or fundamental confirmation from Q1 FY27 earnings; if neither arrives by end of August, reassess toward Underweight sizing rather than passively holding.
Nike warrants a HOLD as the default posture given recent evidence that Underweight positioning on this exact setup failed just 5 days ago. The fortress balance sheet ($9B liquidity vs. $379M net debt) and 3.97% dividend yield provide carry and a structural floor, but Q4 gross margin inflection remains a single anomalous quarter unconfirmed by September's Q1 FY27 print. No new capital should be deployed until confirmed close above $42.90 on volume >25M shares or Q1 FY27 validates the recovery thesis with GM >44% and revenue stabilization.
Trim NKE to underweight by selling rallies in the $42-$43 zone with a hard stop at $44.28, rejecting both full exit and fresh shorts. Do not initiate new longs; re-engage only after one confirmed quarter of revenue reacceleration plus sustained gross margin above 44% and inventory flat-to-down. The 4% yield provides carry but does not offset the 61% OCF collapse, 25.7% AR spike, and buyback collapse from $5.48B to $150M.
Maintain neutral NKE weight as the aligned Research Manager and Trader base case, with the 3.89% dividend yield providing adequate carry while awaiting revenue stabilization and technical confirmation. Realistic risk asymmetry is closer to 1.3:1 downside given the $40 floor is unconfirmed and actual downside extends to $36-37, versus the Aggressive Analyst's unsupported 3-4:1 upside claim. The $9B liquidity and minimal $379M net debt provide genuine floor under the downside, making patience preferable to forcing a directional call.
Trim NKE to ~60% of benchmark weight with a hard stop at $38.50, executing tactically into rallies toward $43–$44. The bear case (margin stagnation, flat inventory at $7.50B, FCF dividend coverage at 91%, China reset through FY28) is supported by evidence, but does not justify aggressive positioning given the 3.93% dividend yield, $9B liquidity, and 88% probability of a US-China tariff deal catalyst. Re-evaluate after Q1 FY27 earnings in late September.
Maintain NKE at current exposure with a tightened stop at $40.75 and sell covered calls against the September $46 strike to monetize elevated implied volatility ahead of the Q1 FY27 print and potential US-China tariff deal. Do not initiate new positions at current levels, and only modestly trim positions exceeding 3-4% portfolio concentration using a 10-15% reduction rather than the aggressive 30-50% trim.
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