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Nasdaq · Information Technology · Consumer Electronics

AAPL

Apple Inc.

Designs and sells iPhone, Mac and wearable devices, with a subscription services arm layered on the installed base.

$305.93+0.22%
Close · 2026-08-14
Current callSubscribers2026-08-14
$220$240$260$280$300$320$340
NovFebMayAug
Market context
$222.96
$344.2752-week range, last close at 68% of the range
1W
-2.28%
1M
-6.51%
3M
+1.99%
6M
+19.82%
YTD
+12.84%
1Y
+31.91%
Avg vol 20d
52.5M
RVOL
0.50
HOLD band
Fundamentalsas of 2026-08-14
Mkt cap
$4.46T
P/E
35.0
Fwd P/E
32.2
EPS
$8.73
Div yield
0.35%
Beta
1.09
Employees
150K
Next earnings
2026-10-29
Rating & verdict historyoldest → newest
  1. ✓
  2. ✓
  3. ✗
  4. ✓
  5. ✗
  6. ✓
  7. ✓
DateCallOutcomeReturnTakeaway
2026-08-14Subscribers——Subscribe to read
2026-08-13Subscribers——Subscribe to read
2026-08-12Subscribers——Subscribe to read
2026-08-11Subscribers——Subscribe to read
2026-08-10Subscribers
±2.14%

    • 71.4% correct-0.22% avg moveBUY 0/0 · HOLD 3/3 · SELL 2/4

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    Subscribe to read
    2026-08-07HOLD✓-1.62%Maintain core AAPL long position at current levels without adding at $313; trim 20-25% on rallies to $320-325 if portfolio weight exceeds 8-10%. Stage buy-stop at $318 (>60M volume) and limit-buy at $298 (>50M volume) to capture both the breakout and flush paths of the CPI binary outcome, deploy a two-week time stop reducing weight by 10-15% if neither triggers fires, and overlay covered calls on the core position to monetize time premium while awaiting catalyst resolution.
    2026-08-06HOLD✓+0.29%Analyst consensus converges on Hold for AAPL as the stock sits at a critical technical juncture between the 50 SMA pivot ($309.74) and major iPhone 17 catalyst in 4-6 weeks. Strong fundamental floor ($107.7B FCF, 50.05% gross margin, 148.75% ROE) supports preserving core exposure, but MACD histogram still widening at -3.48 and elevated valuation (PEG 2.46, forward P/E 32.8x) warrant disciplined tiered scale-in only above confirmed resistance levels with volume ≥60M.
    2026-08-05SELL✗+0.45%Trim 25-30% of AAPL exposure into the $310-312 zone to move from overweight toward 70-80% of benchmark weight, while retaining a core position for the September iPhone 18 catalyst; stop loss at $325 closing basis (~1.5 ATR) with no puts as the trim itself serves as the hedge. Re-entry requires either a confirmed close above $323 on volume exceeding 90M shares, or a pullback to the $278-290 zone testing the 200 SMA.
    2026-08-04HOLD✓+0.52%Maintain existing AAPL exposure at $309 given the structural floor (50.1% gross margin, $107B FCF, $98B capital return) and September iPhone 18 catalyst, while avoiding new purchases due to MACD expanding negative at -3.52, sub-Street Q4 GM guidance, and forward PEG ~3.6x. Re-enter on a pullback to $278-285 (200 SMA zone) or after a confirmed multi-day base above $320 with $333+ reclaim on volume, using November/December $320/$340 call spreads to participate in the launch window without adding equity at current levels. Weekly close below $278 on rising volume would trigger re-evaluation toward Underweight.
    2026-08-03SELL✗+1.96%Underweight AAPL with 30-40% trim of existing exposure on strength toward $309.50 (50 SMA), while maintaining a 25-30% core position for the September iPhone 18 catalyst. Hedge the residual with defined-risk put spreads ($290/$270) or zero-cost collars rather than naked directional exposure, with hard stop at $272 close and invalidation levels at $309.50 (above) and $277.94 (below).
    2026-07-31SELL✓-1.78%Trim AAPL 35-40% immediately to rotate toward AI beneficiaries (AMZN, NVDA, AVBV) while maintaining a residual core position, with a stop loss at $309.50 (50 SMA) and a hard close below $300 as a further reduction trigger; explicit re-entry criteria include a 10 EMA reclaim at $327 or successful retest of $300-304 with bullish reversal. The Underweight rating is preserved because the $107B FCF and 200 SMA structural support at $278 provide a franchise floor, though the combination of memory cost headwinds, breaking technicals (MACD at -1.37, RSI collapsed to 43), and hostile macro (88% odds of zero Fed cuts in 2026) justify a larger trim than the prior under-calibrated 25% that produced -8.1% alpha.
    2026-07-30SELL✓-1.41%Analysts trim AAPL to underweight ahead of tonight's binary earnings event, recommending a disciplined 15-20% reduction of overweight positions into strength at $344-346 rather than a full directional bet. The team rejects the aggressive $330.84 stop as noise bait, instead setting structural support at $322.40 (Bollinger midline), and advises skipping peak-IV protective puts and low-strike covered calls before reassessing post-print.