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Nasdaq · Consumer Discretionary · Travel Services

BKNG

Booking Holdings Inc.

Runs online travel-booking platforms including Booking.com and Priceline, taking a commission on hotel and flight reservations.

$212.06-0.60%
Close · 2026-08-14
Current callSubscribers2026-08-14
$160$180$200$220
NovFebMayAug
Market context
$149.76
$229.8652-week range, last close at 78% of the range
1W
-1.10%
1M
+16.01%
3M
+37.93%
6M
+28.65%
YTD
-0.53%
1Y
-2.52%
Avg vol 20d
5.9M
RVOL
0.69
HOLD band
Fundamentalsas of 2026-08-14
Mkt cap
$159.34B
P/E
23.6
Fwd P/E
17.1
EPS
$9.00
Div yield
0.79%
Beta
1.07
Employees
25.55K
Next earnings
2026-10-27
Rating & verdict historyoldest → newest
  1. ✗

0.0% correct-0.72% avg moveBUY 0/1 · HOLD 0/0 · SELL 0/0

DateCallOutcomeReturnTakeaway
2026-08-14Subscribers——Subscribe to read
2026-08-13Subscribers——Subscribe to read
2026-08-11Subscribers——Subscribe to read
2026-08-10Subscribers——Subscribe to read
2026-08-07BUY
±2.81%
✗
-0.72%
Initiate a 1.0% core position in BKNG at ~$212.50 with staged adds of 1.0% at $199–207 and 1.0% at $185–195 (with confirmed macro catalyst), capping total exposure at 3.0%. Raise the hard stop to $185 (just above the 200 SMA at $184.77), tightening the plan's $179 floor as the prior 50 SMA has been overtaken and no longer represents the operative trend reference. The $230–250 base case target reflects continued buyback-supported compounding at a reasonable multiple, with the Overweight rating justified by the buyback floor and confirmed uptrend despite technically extended conditions.