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Nasdaq · Communication Services · Internet Content & Information

GOOGL

Alphabet Inc.

Runs Google search and advertising alongside YouTube, Android and a growing cloud-computing business.

$345.90-0.13%
Close · 2026-08-14
Current callSubscribers2026-08-14
$200$250$300$350$400
NovFebMayAug
Market context
$196.04
$408.3752-week range, last close at 71% of the range
1W
-2.37%
1M
-6.75%
3M
-12.77%
6M
+13.29%
YTD
+10.66%
1Y
+70.93%
Avg vol 20d
31.3M
RVOL
0.54
HOLD band
Fundamentalsas of 2026-08-14
Mkt cap
$4.23T
P/E
17.4
Fwd P/E
23.5
EPS
$19.92
Div yield
0.25%
Beta
1.24
Employees
198.93K
Next earnings
2026-10-28
Rating & verdict historyoldest → newest
  1. ✗
  2. ✓
  3. ✓
  4. ✓
  5. ✗
  6. ✓
  7. ✓
DateCallOutcomeReturnTakeaway
2026-08-14Subscribers——Subscribe to read
2026-08-13Subscribers——Subscribe to read
2026-08-12Subscribers——Subscribe to read
2026-08-11Subscribers——Subscribe to read
2026-08-10Subscribers
±3.03%

    • 71.4% correct+1.05% avg moveBUY 1/2 · HOLD 3/4 · SELL 1/1

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    Subscribe to read
    2026-08-07HOLD✓+0.91%Maintain current GOOGL exposure with no incremental sizing today as the structural bull case (cash fortress, Cloud inflection, Berkshire conviction) is intact but entry at current levels offers poor risk/reward with $50 downside versus $24 upside to the upper Bollinger Band. The analyst adopts a three-tier add framework (Tier 1.5 at $348-$352 shallow pullback, Tier 1 breakout above $356.50 with volume confirmation, Tier 2 deep pullback to $320-$328 as bonus) with hard caps of 25% maximum new position increase and 25% per trigger, a hard stop at $310, and tightened 2-3 week reassessment window given hostile Fed regime punishing capex-heavy FCF-negative compounders.
    2026-08-06HOLD✓-0.96%Maintain GOOGL exposure with a HOLD rating as the analyst debate is genuinely balanced with directional resolution not yet confirmed. Add 5-10% on pullback to the $349-$354 zone with a daily close, or 10-15% on confirmed breakout above $377.65 with volume exceeding 35M, capping total additions at 25% of current position regardless of trigger count.
    2026-08-05BUY✗-1.29%GOOGL receives an Overweight rating with a 2-3% portfolio allocation recommended, deploying ~60% at current levels ($362) and the remaining 40% contingent on a daily close retest of the 50 SMA at $357.78 that holds. A stop is placed at $325 (just below the 200 SMA at $327.81), with the position held through the Aug 12 CPI event. The structural bull case remains intact (48.7% ROE, 34% operating margins, PEG 0.97, $242B cash) but tactical risks including the Aug-5 reversal candle, FCF compression, AI leadership vacuum, and CPI binary warrant calibrated positioning rather than maximum conviction.
    2026-08-04SELL✓-4.03%Trim 25% of GOOGL exposure at $377.65 into the +18.85% nine-day rally, maintaining a residual long with a collar hedge; hard stop at $352 (10 EMA), with re-entry triggers at $355-358 (50 SMA) or above $382.85 on ≥50M volume. Underweight reflects negative expected value from Chrome regulatory asymmetry (15-25% downside vs 3-5% upside) combined with first-ever negative quarterly FCF, tripled debt, and paused buybacks at a technically overextended entry.
    2026-08-03HOLD✓+1.11%Maintain GOOGL at $373 with no fresh adds or trimming, tightening the stop to $354 (1.5x ATR, just below the 50 SMA at $358) to avoid being stopped out by the 4-5% single-day moves that blow through 2x ATR stops before the thesis can play. Three pre-committed binary triggers govern mechanical execution: (1) confirmed close above $380.72 on volume ≥50M shares with MACD crossing zero → trail stop and add toward 1.25x; (2) pullback holding 50 SMA at $358 → reload at $358 with stop $348; (3) close below $358 on expanding volume → trim 25-50% of position.
    2026-07-31BUY✓+4.88%Upgraded from Hold to Overweight, scaling to 1.25x benchmark weight over 3-5 sessions at $356, with a second tranche contingent on closing above $358.68 on volume ≥40M shares or a pullback to $348; hard stop set at $316, with target price of $408 over a 3-6 month horizon through Q2 2026 earnings.
    2026-07-30HOLD✗+6.73%Maintain GOOGL exposure with no adds or trims as neither the bullish case (200 SMA holding at $325.41, 24% revenue growth, $242.5B cash, 34% operating margin) nor the bearish case (declining 50 SMA at $359, MACD at -8.15, $98.8B securities-gain distortion in Q2 net income, CapEx doubled to $44.9B, negative FCF of -$5.9B) has produced a confirmation trigger; reassess on decisive close above $359 for Buy or below $315 for Sell.