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NYSE · Consumer Staples · Household & Personal Products

PG

The Procter & Gamble Company

Makes household and personal-care brands like detergent, diapers and razors, sold through retailers worldwide.

$144.55+0.20%
Close · 2026-08-14
Current callSubscribers2026-08-14
$140$150$160
NovFebMayAug
Market context
$134.62
$164.7752-week range, last close at 33% of the range
1W
-0.85%
1M
-1.64%
3M
+2.87%
6M
-8.34%
YTD
+3.11%
1Y
-3.21%
Avg vol 20d
8.2M
RVOL
0.88
HOLD band
Fundamentalsas of 2026-08-14
Mkt cap
$336B
P/E
21.8
Fwd P/E
19.5
EPS
$6.62
Div yield
3.01%
Beta
0.38
Employees
104K
Next earnings
2026-10-22
Rating & verdict historyoldest → newest
  1. ✗
  2. ✗
  3. ✗
  4. ✓
  5. ✗
  6. ✓
  7. ✓
DateCallOutcomeReturnTakeaway
2026-08-14Subscribers——Subscribe to read
2026-08-13Subscribers——Subscribe to read
2026-08-12Subscribers——Subscribe to read
2026-08-11Subscribers——Subscribe to read
2026-08-10Subscribers
±0.97%

    • 42.9% correct+0.25% avg moveBUY 0/0 · HOLD 3/3 · SELL 0/4

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    2026-08-07HOLD✓+0.45%Maintain PG at its current position size while collecting the 2.96% dividend and letting the technical setup resolve; the bullish trigger is a close above $148 on volume that would invalidate the lower-high sequence, while the bearish trigger is a close below $143.67 on volume that serves as the hard stop, with mandatory reassessment at the October Q1 FY27 earnings print.
    2026-08-06HOLD✓-0.80%Maintain PG as Hold given stretched valuation (PEG 5.57, P/B 6.44x) and declining 200 SMA ($148.19 → $145.90), defended by quality moat (30%+ ROE, 68 consecutive dividend increases) and ~3% dividend carry. Add only on pullback to $144-146 with 200 SMA daily-close stabilization and RSI > 45, or confirmed close above $151.62 with successful retest within 5-10 sessions on volume; size adds at 25-33% of normal with hard stop at $143.50. Mandatory reassessment at October Q1 FY27 print.
    2026-08-05SELL✗+0.12%Underweight PG with a 25% trim recommended at current levels ($146.80), avoiding the $150-151 rejection zone where price has failed three times; hard stop set at $143.50. Re-entry requires either price reclaiming $151.62 with volume >7M and MACD crossing above signal, or Q1 FY27 gross margin recovering above 50.5% with raised guidance. Mandatory 4-8 week reassessment at the October Q1 FY27 earnings print, with margin recovery and buyback trajectory serving as the primary validation metrics.
    2026-08-04HOLD✓-0.82%The decision is to maintain a Hold rating on PG rather than follow the Research Manager's Underweight or trader's Sell recommendation, citing three consecutive failed Underweight calls with compressed alpha (+0.3% to +2.1% raw) and the stock repeatedly holding the $137-$144 support zone. The position earns a 3% dividend yield while awaiting Q1 FY27 earnings as the validation catalyst, with a hard technical stop at $143.60 on volume >7M and no new capital deployment or pre-emptive trim until then.
    2026-08-03SELL✗+2.10%Maintain Underweight on PG with a ~30% trim executed in tranches: 1/3 at current $144-145 levels, 1/3 on any relief bounce to $147-148, and 1/3 on a confirmed close below $143.20 with volume >7M. Hard stop set at $141.00, with final position capped at 2-3% of portfolio and 15-20% of trim proceeds held in cash at ~4% yield rather than redeployed. Re-engagement requires a close above $147.12 on volume >7M, Q1 FY27 margin stabilization in October, or a basing pattern at $130-$135.
    2026-07-31SELL✗+0.33%Underweight rating on PG with a recommendation to trim 30-40% of exposure into the $147-$149 convergence zone in 2-3 tranches over 2-3 weeks, while retaining a 60-70% core position that remains conditional on the $137.62 level holding on a closing basis. The bearish thesis is driven by 450bps operating margin compression, 73% sequential buyback collapse, broken bond-proxy dynamics with 10Y Treasuries at 4.2% vs PG's 3.02% yield, and a confirmed distribution pattern with lower lows in 5 of 6 months. New capital stays sidelined until one of three confirmation signals fires: close above $147.29 on declining volume, capitulation retest at $137.62 with climax volume, or Q2 FY27 earnings catalyst in late October 2026.
    2026-07-30SELL✗+0.37%PG is rated Underweight with a 30% trim strategy targeting the $145.86–$147.50 resistance zone to reduce exposure to 60–70% of benchmark weight, as price below all major moving averages and deteriorating technicals warrant a defensive posture despite the stock's structural floor (30% ROE, 1.04x leverage, Dividend King status). Hard stop triggers on a decisive close below $140 on rising volume, which would warrant further reduction toward $135.13, while new capital remains sidelined until either a reclaim of $146 with volume confirmation or capitulation below $137. The Q1 FY27 October print serves as the re-evaluation catalyst.