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Nasdaq · Consumer Discretionary · Internet Retail

AMZN

Amazon.com, Inc.

Sells everything from books to groceries through its online marketplace, and rents out cloud-computing capacity through AWS.

$262.65-0.94%
Close · 2026-08-14
Current callSubscribers2026-08-14
$200$220$240$260$280
NovFebMayAug
Market context
$196.00
$287.2052-week range, last close at 73% of the range
1W
-4.31%
1M
+3.02%
3M
-0.56%
6M
+32.12%
YTD
+13.79%
1Y
+13.71%
Avg vol 20d
47.9M
RVOL
0.54
HOLD band
Fundamentalsas of 2026-08-14
Mkt cap
$2.83T
P/E
21.1
Fwd P/E
25.3
EPS
$12.43
Div yield
—
Beta
1.45
Employees
1.6M
Next earnings
2026-10-29
Rating & verdict historyoldest → newest
  1. ✓
  2. ✗
  3. ✗
  4. ✓
  5. ✓
  6. ✗
  7. ✓
DateCallOutcomeReturnTakeaway
2026-08-14Subscribers——Subscribe to read
2026-08-13Subscribers——Subscribe to read
2026-08-12Subscribers——Subscribe to read
2026-08-11Subscribers——Subscribe to read
2026-08-10Subscribers
±4.08%

    • 57.1% correct+2.55% avg moveBUY 1/2 · HOLD 3/4 · SELL 0/1

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    Subscribe to read
    2026-08-07HOLD✓+1.32%Maintain AMZN at 4-5% of equity without adding at current $274 levels due to unfavorable risk-reward of 0.5:1 (10 points up vs 19 points down to $255 stop). The neutral trigger-based framework resolves the debate: wait for either a breakout above $284 with >75M shares confirmation or a pullback to $263 near the 10 EMA with reversal signals before adding to the position, with a hard structural stop at $247 (50 SMA breach).
    2026-08-06SELL✗+0.82%Trim 20-25% of AMZN position above $278 to build dry powder for re-entry at $260-265 or add-back above $284 on strong volume, with a trailing stop at $260 and pre-committed reduction ahead of the Aug 12 CPI print. The structural thesis (AWS +37%, $143B cash, Anthropic optionality) supports maintaining 75-80% exposure, while tactical concerns (forward EPS -17%, Q1 FCF -$18.2B, debt +$57B in 90 days) and the binary CPI catalyst justify Underweight over Hold. If AMZN opens below $260 on Aug 13, accept the exit and re-evaluate.
    2026-08-05HOLD✓-0.14%Maintain existing AMZN position at full weight but do not add capital at the current $272 level, where $5.74 cushion above the $265 gap-up floor and the 129M→42M volume decay make a retest of $258-265 highly probable. Apply 50% initial tranche sizing on any pullback to the $258-265 zone (not 60-70%), with a widened stop at $250 to accommodate the elevated ATR 10.0 regime and one session of $265 confirmation on declining volume. The structural thesis remains intact with AWS reacceleration and strong balance sheet, but near-term catalysts (Q2/Q3 EPS compression, FCF deterioration, debt doubling) warrant disciplined entry execution rather than momentum chasing.
    2026-08-04HOLD✓-1.72%Maintain Hold on AMZN at $277 as the risk/reward is genuinely balanced — the $190B Anthropic optionality and AWS reacceleration to +37% YoY support the long thesis, but a 17% forward EPS decline, 77% FCF collapse, and $800B in off-balance-sheet obligations argue against adding capital. Execute the trader's framework: hard stop at $247, trim 20-30% in the $295-300 zone, and add only on pullback to ~$255 with capitulation volume — do not chase above $287 without confirmed >100M share breakout.
    2026-08-03BUY✗-2.32%Maintain or modestly grow AMZN exposure via a disciplined three-tiered entry framework: deploy Tier 1 (1/3 of intended size) on any pullback to $272-278 with a hard stop at $269, while avoiding chasing the 52-week high at $284. Position sizing should start at benchmark weight and scale to 1.2x only after a confirmed daily close above $287.16. The $272.99 stop proposed by the trader is rejected as being inside normal ATR volatility; the $269 stop (1.5 ATR below midpoint) is the correct calibration.
    2026-07-31HOLD✗+4.58%Maintain the core AMZN long-term position without adding new capital at $271.58, as the structural bull case (AWS 37% re-acceleration, $148.5B OCF fortress balance sheet, 30% operating income growth) remains intact but the near-term entry point offers poor risk/reward given the 40% historical failure rate on this exact pattern, negative MACD divergence (-0.62) following the 15% gap-up, and a forward P/E of 26.7x on a depressed EPS base ($10.15, down 18% from TTM $12.43) inflated by a one-time $15.7B security gain. Set conditional entry triggers for new capital deployment rather than chasing the breakout or waiting indefinitely for a pullback that structurally strong names often fail to deliver.
    2026-07-30BUY✓+15.32%Initiate a phased Overweight position in AMZN with a 25% Tranche 1 (~$40-60 bps portfolio risk) at the $234-236 200 SMA retest zone, using a $230 stop. AWS reacceleration to +37% YoY and $25B+ run-rate in AI/custom silicon provide fundamental conviction, but sizing is constrained by the ~32x clean forward P/E, deteriorating FCF (-$8B to -$18B), and hawkish Fed headwinds.