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NYSE · Information Technology · Software - Application

CRM

Salesforce, Inc.

Sells cloud software that companies use to track sales pipelines, customer service tickets and marketing campaigns.

$196.21-2.56%
Close · 2026-08-14
Current callSubscribers2026-08-14
$160$180$200$220$240$260
NovFebMayAug
Market context
$146.32
$267.7552-week range, last close at 41% of the range
1W
+1.80%
1M
+17.49%
3M
+13.37%
6M
+3.95%
YTD
-25.56%
1Y
-15.21%
Avg vol 20d
12.5M
RVOL
0.66
HOLD band
Fundamentalsas of 2026-08-14
Mkt cap
$160.7B
P/E
22.7
Fwd P/E
12.6
EPS
$8.64
Div yield
0.90%
Beta
1.15
Employees
83.33K
Next earnings
2026-08-26
Rating & verdict historyoldest → newest
  1. ✓
  2. ✓
  3. ✗
  4. ✓
  5. ✗
  6. ✓
  7. ✓
DateCallOutcomeReturnTakeaway
2026-08-14Subscribers——Subscribe to read
2026-08-13Subscribers——Subscribe to read
2026-08-12Subscribers——Subscribe to read
2026-08-11Subscribers——Subscribe to read
2026-08-10Subscribers
±3.26%
  • 71.4% correct+1.30% avg moveBUY 1/1 · HOLD 4/5 · SELL 0/1

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    Subscribe to read
    2026-08-07HOLD✓+2.47%Maintain CRM at $192.74 under a HOLD rating pending Q2 FY27 earnings catalyst in 4-6 weeks, with tiered execution rules: defend the $176 hard stop, add 25-33% position sizing on pullback to $185-187 with constructive price action, upgrade to Overweight only on confirmed close above $203 (200 SMA) on volume ≥1.5x 30-day average, and downgrade to Underweight only on break below $176 on rising volume. The analyst consensus reflects genuinely balanced evidence with neither bull nor bear case commanding directional conviction, making HOLD the correct calibrated response rather than a soft buy or preemptive trim.
    2026-08-06HOLD✓+3.20%Maintain CRM at neutral weight with a trim of 10-15% into the $196 upper Bollinger band rejection and a hard stop at $170 (50 SMA with ~2x ATR buffer), scaling in modestly at the $177-180 VWMA zone while avoiding new capital deployment above $187 until Q2 FY27 earnings resolves the binary catalyst; the HOLD reflects that while the fundamental case (12x forward P/E, $16.55B TTM FCF, $1.6B VA Agentforce contract) is compelling, the current entry timing, sector rotation, and macro stack create asymmetric optionality burn over the next 4-6 weeks.
    2026-08-05HOLD✗-3.22%Maintain CRM at 0.75-1.0% portfolio risk with $171 hard stop; do not initiate new capital at $192.98 after the 18% 10-session rally. Wait for either a pullback to $174-182 with RSI reset, or a confirmed close above $203 on volume >12M shares to upgrade to Buy/Overweight.
    2026-08-04BUY✓+1.04%Salesforce is upgraded to Overweight with a $210 price target and 3-9 month horizon, supported by compelling fundamentals (12.3x forward P/E, 0.76 PEG, 10.5% FCF yield, $27B buyback removing ~9% of market cap) and constructive technical momentum (RSI climb from 30 to 64, six consecutive expanding positive histogram bars). Position should be built in staged tranches—partial entry at current $190-195 levels with staged adds into $178-182 pullback zone rather than chasing, scaling to full size only on confirmed 200 SMA reclaim at $203.69 above 12M volume, with a hard stop at $171 and a planned 20-30% trim ahead of the Q2 FY27 earnings print in late August.
    2026-08-03SELL✗+2.71%Reduce CRM exposure by 50-60% over 1-3 sessions via limit orders at $188-192, retaining a 40-50% residual position with a hard stop at $171 and tightening to $178 on any two-session breakdown below the 10 EMA on above-average volume. Skip the put hedge given elevated implied volatility; the position reduction itself serves as the hedge. Re-entry requires either a confirmed close above $200 on volume >30M shares for two sessions, or a Q2 FY27 earnings beat with stable deferred revenue and reaffirmed guidance.
    2026-07-31HOLD✓+1.05%Maintain CRM at neutral weight with no fresh capital above $175. The DCF-anchored asymmetry of 31% upside vs 18% downside collapses to ~1.4:1 in the realistic $170–$204 tactical range, making $184 a directional bet on $204 reclamation rather than a confirmed thesis. Three refinements to the trader's plan are essential: tactical adds at $170–$176 with $167 stop, reduced rally-trims of 15–20% on breakout to $190–$195, and a pre-Q2 FY27 25% gross exposure trim to manage binary risk.
    2026-07-30HOLD✓+1.83%Maintain CRM at neutral weight despite a 34% discount to fair value and strong $16.5B TTM FCF, as the leverage ratio surge (D/E from 17% to 124%), unresolved 200 SMA resistance at $204.48, and binary Q2 FY27 earnings risk outweigh the bull case. Scale out 1/3 positions at $185 and $192 respectively, hold 1/3 for a test of $204, with a hard stop at $170 on daily close.